This feature is exclusive to PLATINUM accounts. If you are a BASIC or PREMIUM user and wish to avail of this feature, please upgrade your account.
What is Mailchimp?
Mailchimp is an email marketing platform that allows businesses and individuals to create, send, and manage email campaigns. Launched in 2001, Mailchimp has quickly become one of the most popular solutions in the email marketing industry due to its user-friendly interface and range of features.
Here are some specific use cases you can achieve in your brochures, catalogs, or any other documents published on Calaméo:
- Collect subscribers directly from your publications: Embed Mailchimp signup forms directly into your Calaméo publications. This allows readers to easily subscribe to your mailing lists without leaving the publication.
- Customize signup forms: Take advantage of Mailchimp's customization features to create signup forms that match the style and branding of your Calaméo publications. Ensure that the forms seamlessly integrate with the aesthetics of your publications.
- Grow your subscriber list: By integrating signup forms into attractive publications on Calaméo, you can potentially increase the number of subscribers to your Mailchimp lists. This integration will encourage more people to engage with your content and join your marketing campaigns.
- Targeting and segmenting subscribers: Use Mailchimp's advanced segmentation features to organize your subscribers into specific groups. For example, you can create segments based on readers' interests, allowing you to send targeted marketing campaigns to specific subscriber groups.
- Performance analysis: Utilize Mailchimp's analytics tools to assess the performance of your marketing campaigns. Track open rates, click-through rates, and other key metrics to understand how your Calaméo publications influence subscriber engagement. This data can help you adjust your marketing strategy to maximize effectiveness.
How to integrate Mailchimp with my Calaméo account?
You can use and manage integrations under the Settings tab in your account.
Click on Integrations on the left side. To add a new integration, click the "INSTALL" button in blue.
In the opened window, select "Mailchimp".
You will be redirected to a page to log in to your Mailchimp account.
Then, allow the association of the two accounts.
Finally, you just need to select a default signup form.
How to use Mailchimp in my publications?