This feature is exclusive to PLATINUM accounts. If you are a BASIC or PREMIUM user and would like to benefit from this feature, please upgrade your account.
What is TikTok?
TikTok is a social media app dedicated to sharing short and dynamic videos. Today, it is one of the most powerful platforms for visibility and engagement, thanks in particular to its recommendation algorithm that highlights content based on users’ interests rather than their subscriptions. TikTok makes it easy to create, edit, and share creative videos with built-in effects, music, and captions. It is an interactive showcase that captures the attention of a wide audience, especially younger generations, and promotes viral content sharing.
Here are some specific ways you can use TikTok in your sales brochures, catalogs, or any other document published on Calaméo:
- Showcase a product in video: in an interactive catalog published on Calaméo, you can embed a short TikTok video showing a product in real-life use. For example, a fashion brand can insert a “look of the day” TikTok video into its flipbook to inspire customers and encourage purchases.
- Create a “making-of” effect: in a sales brochure, add a TikTok video showing behind-the-scenes of your product or service creation. This strengthens your brand’s authenticity and captures readers’ attention by offering them a more human experience.
- Promote special offers: use an embedded TikTok video in a Calaméo catalog to present a promotion, a discount code, or a new product. The short, dynamic format instantly grabs attention and encourages action.
- Share customer testimonials: in a presentation brochure, you can embed a TikTok video where a satisfied customer uses or reviews your product. This type of content reinforces credibility and enriches your flipbook with impactful social proof.
- Tell a brand story: TikTok videos are highly effective for storytelling. By embedding narrative content in your Calaméo publications, you bring your brand universe to life and create an immersive and engaging reading experience.
How to integrate TikTok with my Calaméo account?
Click on your account avatar in the top right-hand corner to access the navigation menu:
You can use and manage Integrations by clicking here:
To add a new integration, click on the blue "+ Install" button.
In the window that opens, select "TikTok".
How to use TikTok integration in my Calaméo publications?
Once TikTok is integrated with your Calaméo account, you can insert your videos on a specific page of your publication using the Editor and go further by using a Trigger.